Value-based pricing for B2B

Stop guessing what the deal is worth.

We work out what your product is actually worth to the buyer, then hand you the number — how to package it, how far you can discount, and the reasoning to back it all up. Value-based pricing, minus the spreadsheet and the hand-waving.

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Price TheoryAcme Corp · value breakdownMockup
Value to buyer
$260k/yr
× 18% value capture
Target ACV
$0
per year · defensible
Productivity Risk reduced Direct savings
Who it's for

A second opinion on pricing.

Sharper than a one-line ChatGPT prompt. A lot cheaper than management consultants. We're for teams that just want the number to make sense — and to be able to explain why.

Sales reps

Walk in with a number

Answer a few questions about the prospect. Walk out with a target price and the reasoning behind it.

Sales leaders

One pricing logic

Stop every rep inventing their own discount. Same method, every deal, every time.

Founders

Charge for the value

You're probably underpricing. We show you what the outcome is worth to the buyer.

See the output

We tell you how to package it, too.

The value model sizes the deal. Then we pick the structure that fits how the buyer actually buys — and name the pattern it resembles in the market.

Mockup
Recommended packaging
Flat annual fee
Resembles · License + Human
$48,000 / year
Productivity-led, steady value across the term. A flat fee captures it cleanly — no usage meter for the buyer to argue about.
Discount floor$40,800
Hold above this to protect margin15% max

We pick the structure that fits.

Flat is usually the right call — but not always. Tap any one to see how we'd price it:

What you get

Four answers, one short conversation.

No spreadsheets, no pricing committee. Tell us about the product and the prospect — we do the math.

🎯

A target deal size

The number to aim for, grounded in what the buyer stands to gain — time saved, risk reduced, revenue created.

📦

A packaging recommendation

Flat fee, platform plus usage, tiers — how to structure the offer so it fits how the buyer actually buys.

📉

A discount strategy

How far you can move and still hold the line. The concessions you can give, and the ones to protect.

🧾

And every rationalization to back it up

The assumptions, the logic, the "here's exactly why it's worth that" — laid out so you can defend the number when they push, without sweating.

How it works

Faster than building the spreadsheet you were about to build.

Tell us about the deal

Your product, the prospect, what they're trying to fix. A guided conversation — no blank fields to stare at.

We do the math

Every dollar figure comes from a deterministic model, not a hunch. You see exactly where the number comes from.

You get a price you can defend

Edit any assumption and the price updates live. Bring the brief to the call and quote with conviction.

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